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DUBAI, UAE

AGENDA EURASIA

25-27 FEBRUARY 2024

25 Feb, Sunday

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08:00 – 23:59

DELEGATES ARRIVAL

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14:00 – 22:00

PRE-REGISTRATION & DRINKS RECEPTION

InterContinental Dubai Festival City – Vista Lounge

Beat the crowds and collect your badge early. Registration desks are open from 02.00 pm till 10.00 pm, while the networking drinks reception kicks off at 6pm.

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13:00 – 17:00

ACTIVITY

sigma cultural tour
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19:30 – 23:00

iGATHERING DINNER

InterContinental Dubai Festival City

sigma awards night

Day 1 – 26 Feb, Monday

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09:00 – 18:00

CONFERENCE – DUBAI 2024 – DAY 1

Dubai Festival City – Festival Arena

AIBC Stage

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09:00 – 10:20

UAE: TECH FRONTIER HUB

09:00 – 09:20

PANEL – BUILDING DIGITAL FUTURE TOGETHER: BEST PRACTICES FOR CREATING DIGITAL ECOSYSTEM

09:25 – 09:35

KEYNOTE – DIGITAL ECONOMY IN DUBAI: ADVANCING THE ECONOMIC AGENDA THROUGH DIGITAL TRANSFORMATION

09:35 – 09:55

PANEL – REGULATORY FRAMEWORK AND DIGITAL INNOVATION: STEADY PACE FOR REGION DEVELOPMENT

10:00 – 10:20

PANEL – ENABLERS OF THE UAE STATE-OF-THE-ART IT INFRASTRUCTURE

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10:20 – 12:05

INVESTORS’ TAKE ON EMERGING TECH

10:20 – 10:40

PANEL – A GUIDE TO INVEST IN THE WEB3 REVOLUTION IN DUBAI

10:45 – 11:05

PANEL – VC FUNDING: BEST PRACTICES IN THE MENA REGION

11:10 – 11:20

KEYNOTE – INVESTORS AND STARTUPS: GETTING READY FOR YOUR FIRST ROUND OF FUNDING

11:20 – 11:40

PANEL – WHICH EMERGING TECH PROJECTS TO LOOK OUT FOR

11:45 – 12:05

PANEL – INVESTING AND AI: DO INVESTORS NEED TO RESIST ANOTHER HYPE CYCLE

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12:05 – 13:15

AIBC STARTUP PITCH

No Schedule yet

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13:15 – 15:25

CRYPTOCURRENCIES & DIGITAL ASSETS

13:15 – 13:25

FIRESIDE CHAT – BULL MARKET EXPECTATIONS

13:30 – 13:50

PANEL – BITCOIN HALVENING: WHAT TO EXPECT

13:50 – 14:10

PANEL – CRYPTO COMPLIANCE AND REGULATION UPDATES

14:15 – 14:35

PANEL – STABLECOINS AND CBDCS: RISKS, CHALLENGES, IMPLEMENTATION

14:35 – 14:55

PANEL – DIGITAL BANKING: CREATING THE BEST CUSTOMER EXPERIENCE

15:00 – 15:20

PANEL – CEX & DEX: WHAT’S NEXT FOR DIGITAL ASSET TRADING PLATFORMS

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15:25 – 17:00

BLOCKCHAIN: APPLICATIONS AND USE CASES

15:25 – 15:45

PANEL – BLOCKCHAIN & DIGITAL IDENTITY: DIGITAL PASSPORTS AND SSIDS

15:45 – 16:05

PANEL – BLOCKCHAIN SOLUTIONS FOR ENTERPRISE

16:10 – 16:20

KEYNOTE – BLOCKCHAIN TRENDS AND PROTOCOLS TO LOOK OUT FOR IN THE NEXT DECADE

16:20 – 16:40

PANEL – INFRASTRUCTURE DEVELOPMENTS FOR DIGITIZING REAL ESTATE

SiGMA / SiGMA AFFILIATES

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09:00 – 10:00

REGULATION AND AML IN MENA

09:00 – 09:10

KEYNOTE – GUARDIANS OF PLAY: THE GCGRA’S MISSION TO FOSTER A RESPONSIBLE AND REGULATED GAMING HAVEN

09:15 – 09:35

PANEL – DECODING DIGITAL PLAY: UNVEILING LEGAL FRONTIERS IN MIDDLE EAST ONLINE GAMING

09:35 – 09:55

PANEL – FROM DUNES TO DESTINATIONS: THE EMIRATES ARABES TRANSFORMED BY INTEGRATED RESORTS

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10:00 – 13:10

GAMING & eSPORTS IN MENA

10:00 – 10:20

PANEL – RIDING THE CLOUD: GAMING’S NEW WAVE

Dive into the future of gaming with insights on the meteoric rise of cloud gaming, the competition between traditional console makers and cloud platforms, and the transformative impact of Cloud-based and AI-powered solutions on the gaming industry

10:20 – 10:40

PANEL – VC FUNDING: BEST PRACTICES IN THE MENA REGION

10:45 – 11:05

PANEL – CRYPTOGAMING IGNITED: ELEVATING THE GAMING EXPERIENCE

Emerging Trends in Diverse, Engaging Games, Elevating the Gaming Experience to New Heights

11:20 – 11:40

PANEL – AI-ENHANCED GAMES AND ESPORTS: UNVEILING THE FUTURE IN THE MIDDLE EAST

Dive into the cutting-edge realm of AI-Enhanced Games and eSports, where innovation meets competition in the heart of the Middle East. Unveil the future of gaming, where artificial intelligence elevates the player experience to unprecedented heights.

11:55 – 12:15

PANEL – GAME PLAN: REVIVING SPORTS FINANCES

In the dynamic realm of sports, how can clubs and national teams recover lost sponsorship revenue to achieve global dominance and prosperity?

12:20 – 12:40

PANEL – MOBILE GAMING UNLEASHED: A BOLD EXTENSION OF THE ESPORTS UNIVERSE

12:45 – 13:05

PANEL – REVOLUTIONIZING THE GAMING PARADIGM IN THE METAVERSE AND WEB3

On a paradigm-shifting journey into the Metaverse and WEB3, what are the amplified challenges, confusing jurisdictions, and unexpected results? How do projects decentralize as the future seeks to adopt a decentralized approach?

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13:10 – 13:30

CENTURION MMA WEIGH-IN

No Schedule yet

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13:35 – 13:55

CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN

13:35 – 13:55

CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN

Get ready for an electrifying showdown at the upcoming SiGMA conference! Are you an operator or an affiliate? Following the success of our Speed dating event, we’re taking things up a notch and bringing a brand new feature to Dubai. Two teams go head-to-head as part of a live quiz show that will bring the finest affiliates and operators from the gaming sector together in a thrilling battle of wits. Two teams will take the stage, representing the very best in the industry, and compete in a high-stakes, high-energy quiz. With challenging questions, rapid-fire rounds, and plenty of surprises, this event promises to be a highlight of the conference. It’s not just about the competition; it’s a chance for affiliates and operators to showcase their expertise, connect with peers, and, of course, have a whole lot of fun. So mark your calendars and be there to witness the clash of gaming titans!

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13:55 – 17:00

DIGITAL DOMINATION: AFFILIATE MARKETING & SEO TACTICS

13:55 – 14:05

KEYNOTE – UNLOCKING THE FUTURE: NAVIGATING GOOGLE’S AI-POWERED SEARCH GENERATIVE EXPERIENCE (SGE)

Join us for an illuminating keynote, exploring the transformative landscape of SGE, reshaping user interactions and optimizing the digital experience. Journey with us as we delve into the future of search, where clear answers, engaging visuals, and a human-like conversational model redefine the way we explore information online.

14:05 – 14:25

PANEL – TRANSFORMING SEARCH ENGINE MARKETING IN THE AI ERA: NEW ROLES AND STRATEGIES FOR SUCCESS

How AI can enhance your work and prevent assumptions that may lead to issues? Explore hypotheses on the impact of generative AI on traffic and learn effective timing for investments.

14:50 – 15:10

PANEL – BREAK FREE FROM KEYWORDS: UNLEASHING GENAI’S POWER ACROSS THE FULL CONSUMER ODYSSEY!

Embark on a marketing revolution! Explore the boundless potential of GenAI beyond keywords, revolutionizing the entire consumer journey.

15:15 – 15:30

KEYNOTE – MAKE EVERY BUDGET COUNT BY INVESTING IN TOOLS THAT ALIGN WITH YOUR NEEDS

Eliminate hesitation and captivate your audience with FOMO-driven marketing. Harness the power of urgency and excitement to drive engagement, turning interest into action effortlessly

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09:00 – 18:00

EXHIBITION – DAY 1

Dubai Festival City – Festival Arena

Known for its buzzing vibe, the expo is open to all ticket holders.

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18:00 – 20:00

NETWORKING DRINKS

InterContinental Dubai Festival City – Vista Lounge

sigma cultural tour
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19:30 – 23:00

iGATHERING DINNER

InterContinental Dubai Festival City – Vista Lounge

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19:00 – 23:00

SiGMA AWARDS

InterContinental Dubai Festival City – Al Baraha

sigma awards night

Day 2 – 27 Feb, Tuesday

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09:00 – 18:00

CONFERENCE – DUBAI 2024 – DAY 2

Dubai Festival City – Festival Arena

AIBC Stage

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10:00 – 11:45

AI

10:00 – 10:10

KEYNOTE – AI LEGISLATION: POLICY MAKERS NARRATIVE AND PROTECTION

10:15 – 10:35

PANEL – TRENDS FOR GENERATIVE AI: WHAT TO LOOK OUT FOR

10:35 – 10:55

PANEL – ETHICAL AI: IS IT A TOOL FOR GOOD?

11:00 – 11:20

PANEL – FORWARD-THINKING AI INVESTMENTS AND CUTTING-EDGE TRUSTED SOLUTIONS

11:20 – 11:40

PANEL – TOP AI APPLICATIONS GLOBALLY

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11:45 – 14:10

WEB3 AND SPORTS

11:45 – 11:55

KEYNOTE – MORE THAN A FAN: HOW FAN TOKENS & COINS ENHANCE SPORTS EXPERIENCE AND CREATE NEW REVENUE STREAMS

12:00 – 12:20

PANEL – LEVERAGING WEB3 FOR FAN ENGAGEMENT IN SPORTS

12:20 – 12:40

PANEL – METAVERSE AND NFTS: NEW DIMENSION FOR SPORTS COLLECTIBLES

12:45 – 13:05

PANEL – AI & SPORTS: TEAMBOTS AND MORE

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14:10 – 16:00

BLOCKCHAIN GAMES ECOSYSTEM

14:10 – 14:20

KEYNOTE – GAMING ECOSYSTEM IN DUBAI

14:25 – 14:45

PANEL – NEW PLAYER ECONOMY: EMERGING IN-GAME MECHANICS

14:45 – 15:05

PANEL – GAMEFI TO THE MOON? WHAT’S NEXT FOR WEB3 GAMING IMPLEMENTATIONS

15:10 – 15:20

KEYNOTE – CREATING IMMERSIVE AND INCLUSIVE GAMING EXPERIENCES

15:25 – 15:35

KEYNOTE – INTEROPERABILITY ISSUES IN BLOCKCHAIN GAMES

15:35 – 15:55

PANEL – HOW TO REACH CONSUMER-DRIVEN ADOPTION

SiGMA / SiGMA AFFILIATES

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10:00 – 11:10

PAYMENT SOLUTIONS

10:00 – 10:20

PANEL – THE INFLUENCE OF CRYPTOCURRENCY ON PAYMENT SOLUTIONS IN THE MIDDLE EAST

Explore the transformative effects of cryptocurrency on modern payment solutions in the dynamic landscape of the Middle East. Uncover the evolving financial paradigm shaped by innovative digital currencies

10:25 – 10:45

PANEL – BOOST YOUR GAME: STAND OUT WITH ADVANCED PAYMENT OPTIONS FOR ONLINE GAMING OPERATORS

Elevate your online gaming experience with cutting-edge payment solutions that set you apart. Unlock seamless transactions and level up your gameplay with advanced options designed for operators seeking excellence

10:45 – 11:05

PANEL – JOURNEY THROUGH THE DYNAMIC EVOLUTION OF GLOBAL CRYPTO PAYMENTS

Embark on a transformative expedition through the ever-evolving landscape of global crypto payments, where innovation meets financial possibilities

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11:10 – 13:05

THE MAGNETIC POWER OF INFLUENCER MARKETING

11:10 – 11:30

PANEL – BEHIND THE SCENES: STRATEGIES AND SECRETS OF SUCCESSFUL INFLUENCER CAMPAIGNS

11:30 – 11:40

KEYNOTE – METRICS THAT MATTER: MEASURING IMPACT AND ROI IN INFLUENCER MARKETING

11:45 – 12:05

PANEL – VIRTUAL INFLUENCERS VS REAL INFLUENCERS

Virtual influencers boast nearly triple the engagement rates of their real counterparts, with major brands already forging partnerships and an inevitable surge in others likely to join. Is this the dawn of a new trend?

12:10 – 12:30

PANEL – UNLOCK YOUR SOCIAL MEDIA GOLDMINE BY THRIVING AS AN INFLUENCER THROUGH THE ART OF AFFILIATE MARKETING

Your social media presence can be a lucrative gold mine when mastering the art of affiliate marketing. Unlock a world where influence meets financial prosperity

12:30 – 12:50

PANEL – WILL AI INCREASINGLY INTEGRATE INTO INFLUENCER MARKETING?

Experience the transformative influence of AI in the realm of influencer marketing technology. Witness innovation in action as platforms like Upfluence seamlessly integrate ChatGPT, introducing cutting-edge messaging features poised to revolutionize influencer recruitment.

12:55 – 13:05

KEYNOTE – 2024 TREND WATCH: THE SURGING INFLUENCE OF LIVE SHOPPING IN SOCIAL MEDIA CAMPAIGNS

2024 Trend Watch: The Surging Influence of Live Shopping in Social Media Campaigns

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13:05 – 14:15

SiGMA / SiGMA AFFILIATES STARTUP PITCH

No Schedule yet

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09:00 – 18:00

EXHIBITION – DAY 2

Dubai Festival City – Festival Arena

sigma expo
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13:05 – 14:15

SiGMA/SiGMA AFFILIATES STARTUP PITCH DUBAI

Dubai Festival City – Festival Arena

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18:00 – 20:00

NETWORKING DRINKS

InterContinental Dubai Festival City – Vista Lounge

sigma cultural tour
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19:30 – 23:00

iGATHERING DINNER

InterContinental Dubai Festival City

sigma awards night
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22:00 – 04:00

SiGMA OFFICIAL CLOSING PARTY

sigma official party

Day 3 – 28 Feb, Wednesday

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00:08 – 23:00

DELEGATES DEPARTURE TO BAHRAIN FOR FORMULA 1 GP BAHRAIN

Over the next few days SiGMA is hosting a VIP retreat with 10 delegates in neighbouring Bahrain to experience the thrilling F1 GP. Demand is high. Get in touch with us if you’re fan and wish to join!

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