
DUBAI, UAE
AGENDA EURASIA
25-27 FEBRUARY 2024
25 Feb, Sunday

08:00 – 23:59
DELEGATES ARRIVAL


14:00 – 22:00
PRE-REGISTRATION & DRINKS RECEPTION
InterContinental Dubai Festival City – Vista Lounge
Beat the crowds and collect your badge early. Registration desks are open from 02.00 pm till 10.00 pm, while the networking drinks reception kicks off at 6pm.


13:00 – 17:00
ACTIVITY


19:30 – 23:00
iGATHERING DINNER
InterContinental Dubai Festival City

Day 1 – 26 Feb, Monday

09:00 – 18:00
CONFERENCE – DUBAI 2024 – DAY 1
Dubai Festival City – Festival Arena

AIBC Stage

09:00 – 10:20
UAE: TECH FRONTIER HUB
09:00 – 09:20
PANEL – BUILDING DIGITAL FUTURE TOGETHER: BEST PRACTICES FOR CREATING DIGITAL ECOSYSTEM
09:25 – 09:35
KEYNOTE – DIGITAL ECONOMY IN DUBAI: ADVANCING THE ECONOMIC AGENDA THROUGH DIGITAL TRANSFORMATION
09:35 – 09:55
PANEL – REGULATORY FRAMEWORK AND DIGITAL INNOVATION: STEADY PACE FOR REGION DEVELOPMENT
10:00 – 10:20
PANEL – ENABLERS OF THE UAE STATE-OF-THE-ART IT INFRASTRUCTURE

10:20 – 12:05
INVESTORS’ TAKE ON EMERGING TECH
10:20 – 10:40
PANEL – A GUIDE TO INVEST IN THE WEB3 REVOLUTION IN DUBAI
10:45 – 11:05
PANEL – VC FUNDING: BEST PRACTICES IN THE MENA REGION
11:10 – 11:20
KEYNOTE – INVESTORS AND STARTUPS: GETTING READY FOR YOUR FIRST ROUND OF FUNDING
11:20 – 11:40
PANEL – WHICH EMERGING TECH PROJECTS TO LOOK OUT FOR
11:45 – 12:05
PANEL – INVESTING AND AI: DO INVESTORS NEED TO RESIST ANOTHER HYPE CYCLE

12:05 – 13:15
AIBC STARTUP PITCH
No Schedule yet

13:15 – 15:25
CRYPTOCURRENCIES & DIGITAL ASSETS
13:15 – 13:25
FIRESIDE CHAT – BULL MARKET EXPECTATIONS
13:30 – 13:50
PANEL – BITCOIN HALVENING: WHAT TO EXPECT
13:50 – 14:10
PANEL – CRYPTO COMPLIANCE AND REGULATION UPDATES
14:15 – 14:35
PANEL – STABLECOINS AND CBDCS: RISKS, CHALLENGES, IMPLEMENTATION
14:35 – 14:55
PANEL – DIGITAL BANKING: CREATING THE BEST CUSTOMER EXPERIENCE
15:00 – 15:20
PANEL – CEX & DEX: WHAT’S NEXT FOR DIGITAL ASSET TRADING PLATFORMS

15:25 – 17:00
BLOCKCHAIN: APPLICATIONS AND USE CASES
15:25 – 15:45
PANEL – BLOCKCHAIN & DIGITAL IDENTITY: DIGITAL PASSPORTS AND SSIDS
15:45 – 16:05
PANEL – BLOCKCHAIN SOLUTIONS FOR ENTERPRISE
16:10 – 16:20
KEYNOTE – BLOCKCHAIN TRENDS AND PROTOCOLS TO LOOK OUT FOR IN THE NEXT DECADE
16:20 – 16:40
PANEL – INFRASTRUCTURE DEVELOPMENTS FOR DIGITIZING REAL ESTATE
SiGMA / SiGMA AFFILIATES

09:00 – 10:00
REGULATION AND AML IN MENA
09:00 – 09:10
KEYNOTE – GUARDIANS OF PLAY: THE GCGRA’S MISSION TO FOSTER A RESPONSIBLE AND REGULATED GAMING HAVEN
09:15 – 09:35
PANEL – DECODING DIGITAL PLAY: UNVEILING LEGAL FRONTIERS IN MIDDLE EAST ONLINE GAMING
09:35 – 09:55
PANEL – FROM DUNES TO DESTINATIONS: THE EMIRATES ARABES TRANSFORMED BY INTEGRATED RESORTS

10:00 – 13:10
GAMING & eSPORTS IN MENA
10:00 – 10:20
PANEL – RIDING THE CLOUD: GAMING’S NEW WAVE
Dive into the future of gaming with insights on the meteoric rise of cloud gaming, the competition between traditional console makers and cloud platforms, and the transformative impact of Cloud-based and AI-powered solutions on the gaming industry
10:20 – 10:40
PANEL – VC FUNDING: BEST PRACTICES IN THE MENA REGION
10:45 – 11:05
PANEL – CRYPTOGAMING IGNITED: ELEVATING THE GAMING EXPERIENCE
Emerging Trends in Diverse, Engaging Games, Elevating the Gaming Experience to New Heights
11:20 – 11:40
PANEL – AI-ENHANCED GAMES AND ESPORTS: UNVEILING THE FUTURE IN THE MIDDLE EAST
Dive into the cutting-edge realm of AI-Enhanced Games and eSports, where innovation meets competition in the heart of the Middle East. Unveil the future of gaming, where artificial intelligence elevates the player experience to unprecedented heights.
11:55 – 12:15
PANEL – GAME PLAN: REVIVING SPORTS FINANCES
In the dynamic realm of sports, how can clubs and national teams recover lost sponsorship revenue to achieve global dominance and prosperity?
12:20 – 12:40
PANEL – MOBILE GAMING UNLEASHED: A BOLD EXTENSION OF THE ESPORTS UNIVERSE
12:45 – 13:05
PANEL – REVOLUTIONIZING THE GAMING PARADIGM IN THE METAVERSE AND WEB3
On a paradigm-shifting journey into the Metaverse and WEB3, what are the amplified challenges, confusing jurisdictions, and unexpected results? How do projects decentralize as the future seeks to adopt a decentralized approach?

13:10 – 13:30
CENTURION MMA WEIGH-IN
No Schedule yet

13:35 – 13:55
CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN
13:35 – 13:55
CLASH OF ALLIANCES: THE AFFILIATE-OPERATOR SHOWDOWN
Get ready for an electrifying showdown at the upcoming SiGMA conference! Are you an operator or an affiliate? Following the success of our Speed dating event, we’re taking things up a notch and bringing a brand new feature to Dubai. Two teams go head-to-head as part of a live quiz show that will bring the finest affiliates and operators from the gaming sector together in a thrilling battle of wits. Two teams will take the stage, representing the very best in the industry, and compete in a high-stakes, high-energy quiz. With challenging questions, rapid-fire rounds, and plenty of surprises, this event promises to be a highlight of the conference. It’s not just about the competition; it’s a chance for affiliates and operators to showcase their expertise, connect with peers, and, of course, have a whole lot of fun. So mark your calendars and be there to witness the clash of gaming titans!

13:55 – 17:00
DIGITAL DOMINATION: AFFILIATE MARKETING & SEO TACTICS
13:55 – 14:05
KEYNOTE – UNLOCKING THE FUTURE: NAVIGATING GOOGLE’S AI-POWERED SEARCH GENERATIVE EXPERIENCE (SGE)
Join us for an illuminating keynote, exploring the transformative landscape of SGE, reshaping user interactions and optimizing the digital experience. Journey with us as we delve into the future of search, where clear answers, engaging visuals, and a human-like conversational model redefine the way we explore information online.
14:05 – 14:25
PANEL – TRANSFORMING SEARCH ENGINE MARKETING IN THE AI ERA: NEW ROLES AND STRATEGIES FOR SUCCESS
How AI can enhance your work and prevent assumptions that may lead to issues? Explore hypotheses on the impact of generative AI on traffic and learn effective timing for investments.
14:50 – 15:10
PANEL – BREAK FREE FROM KEYWORDS: UNLEASHING GENAI’S POWER ACROSS THE FULL CONSUMER ODYSSEY!
Embark on a marketing revolution! Explore the boundless potential of GenAI beyond keywords, revolutionizing the entire consumer journey.
15:15 – 15:30
KEYNOTE – MAKE EVERY BUDGET COUNT BY INVESTING IN TOOLS THAT ALIGN WITH YOUR NEEDS
Eliminate hesitation and captivate your audience with FOMO-driven marketing. Harness the power of urgency and excitement to drive engagement, turning interest into action effortlessly

09:00 – 18:00
EXHIBITION – DAY 1
Dubai Festival City – Festival Arena
Known for its buzzing vibe, the expo is open to all ticket holders.


18:00 – 20:00
NETWORKING DRINKS
InterContinental Dubai Festival City – Vista Lounge


19:30 – 23:00
iGATHERING DINNER
InterContinental Dubai Festival City – Vista Lounge


19:00 – 23:00
SiGMA AWARDS
InterContinental Dubai Festival City – Al Baraha

Day 2 – 27 Feb, Tuesday

09:00 – 18:00
CONFERENCE – DUBAI 2024 – DAY 2
Dubai Festival City – Festival Arena

AIBC Stage

10:00 – 11:45
AI
10:00 – 10:10
KEYNOTE – AI LEGISLATION: POLICY MAKERS NARRATIVE AND PROTECTION
10:15 – 10:35
PANEL – TRENDS FOR GENERATIVE AI: WHAT TO LOOK OUT FOR
10:35 – 10:55
PANEL – ETHICAL AI: IS IT A TOOL FOR GOOD?
11:00 – 11:20
PANEL – FORWARD-THINKING AI INVESTMENTS AND CUTTING-EDGE TRUSTED SOLUTIONS
11:20 – 11:40
PANEL – TOP AI APPLICATIONS GLOBALLY

11:45 – 14:10
WEB3 AND SPORTS
11:45 – 11:55
KEYNOTE – MORE THAN A FAN: HOW FAN TOKENS & COINS ENHANCE SPORTS EXPERIENCE AND CREATE NEW REVENUE STREAMS
12:00 – 12:20
PANEL – LEVERAGING WEB3 FOR FAN ENGAGEMENT IN SPORTS
12:20 – 12:40
PANEL – METAVERSE AND NFTS: NEW DIMENSION FOR SPORTS COLLECTIBLES
12:45 – 13:05
PANEL – AI & SPORTS: TEAMBOTS AND MORE

14:10 – 16:00
BLOCKCHAIN GAMES ECOSYSTEM
14:10 – 14:20
KEYNOTE – GAMING ECOSYSTEM IN DUBAI
14:25 – 14:45
PANEL – NEW PLAYER ECONOMY: EMERGING IN-GAME MECHANICS
14:45 – 15:05
PANEL – GAMEFI TO THE MOON? WHAT’S NEXT FOR WEB3 GAMING IMPLEMENTATIONS
15:10 – 15:20
KEYNOTE – CREATING IMMERSIVE AND INCLUSIVE GAMING EXPERIENCES
15:25 – 15:35
KEYNOTE – INTEROPERABILITY ISSUES IN BLOCKCHAIN GAMES
15:35 – 15:55
PANEL – HOW TO REACH CONSUMER-DRIVEN ADOPTION
SiGMA / SiGMA AFFILIATES

10:00 – 11:10
PAYMENT SOLUTIONS
10:00 – 10:20
PANEL – THE INFLUENCE OF CRYPTOCURRENCY ON PAYMENT SOLUTIONS IN THE MIDDLE EAST
Explore the transformative effects of cryptocurrency on modern payment solutions in the dynamic landscape of the Middle East. Uncover the evolving financial paradigm shaped by innovative digital currencies
10:25 – 10:45
PANEL – BOOST YOUR GAME: STAND OUT WITH ADVANCED PAYMENT OPTIONS FOR ONLINE GAMING OPERATORS
Elevate your online gaming experience with cutting-edge payment solutions that set you apart. Unlock seamless transactions and level up your gameplay with advanced options designed for operators seeking excellence
10:45 – 11:05
PANEL – JOURNEY THROUGH THE DYNAMIC EVOLUTION OF GLOBAL CRYPTO PAYMENTS
Embark on a transformative expedition through the ever-evolving landscape of global crypto payments, where innovation meets financial possibilities

11:10 – 13:05
THE MAGNETIC POWER OF INFLUENCER MARKETING
11:10 – 11:30
PANEL – BEHIND THE SCENES: STRATEGIES AND SECRETS OF SUCCESSFUL INFLUENCER CAMPAIGNS
11:30 – 11:40
KEYNOTE – METRICS THAT MATTER: MEASURING IMPACT AND ROI IN INFLUENCER MARKETING
11:45 – 12:05
PANEL – VIRTUAL INFLUENCERS VS REAL INFLUENCERS
Virtual influencers boast nearly triple the engagement rates of their real counterparts, with major brands already forging partnerships and an inevitable surge in others likely to join. Is this the dawn of a new trend?
12:10 – 12:30
PANEL – UNLOCK YOUR SOCIAL MEDIA GOLDMINE BY THRIVING AS AN INFLUENCER THROUGH THE ART OF AFFILIATE MARKETING
Your social media presence can be a lucrative gold mine when mastering the art of affiliate marketing. Unlock a world where influence meets financial prosperity
12:30 – 12:50
PANEL – WILL AI INCREASINGLY INTEGRATE INTO INFLUENCER MARKETING?
Experience the transformative influence of AI in the realm of influencer marketing technology. Witness innovation in action as platforms like Upfluence seamlessly integrate ChatGPT, introducing cutting-edge messaging features poised to revolutionize influencer recruitment.
12:55 – 13:05
KEYNOTE – 2024 TREND WATCH: THE SURGING INFLUENCE OF LIVE SHOPPING IN SOCIAL MEDIA CAMPAIGNS
2024 Trend Watch: The Surging Influence of Live Shopping in Social Media Campaigns

13:05 – 14:15
SiGMA / SiGMA AFFILIATES STARTUP PITCH
No Schedule yet

09:00 – 18:00
EXHIBITION – DAY 2
Dubai Festival City – Festival Arena


13:05 – 14:15
SiGMA/SiGMA AFFILIATES STARTUP PITCH DUBAI
Dubai Festival City – Festival Arena

18:00 – 20:00
NETWORKING DRINKS
InterContinental Dubai Festival City – Vista Lounge


19:30 – 23:00
iGATHERING DINNER
InterContinental Dubai Festival City


22:00 – 04:00
SiGMA OFFICIAL CLOSING PARTY

Day 3 – 28 Feb, Wednesday

00:08 – 23:00
DELEGATES DEPARTURE TO BAHRAIN FOR FORMULA 1 GP BAHRAIN
Over the next few days SiGMA is hosting a VIP retreat with 10 delegates in neighbouring Bahrain to experience the thrilling F1 GP. Demand is high. Get in touch with us if you’re fan and wish to join!
